Steve is an associate director of brand strategy at Simple Truth, a Chicago-based creative branding agency that helps clients find the simple truth of their brand, realize the power of it and activate it inside and out. He has spent 15 years in the industry and nearly 10 at Simple Truth, exploring how brand thinking can catalyze business thinking and vice versa. He has worked on a variety of brands, including Allstate, AvalonBay Communities, Chicago History Museum, Graycor Inc., GE, International Truck & Engine, IRI, Sony and United Airlines.