Strategic Employee Engagement & Internal Brand Activation
December 7 - 9, New York City
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Monday, December 7 • 3:30pm - 5:30pm
Workshop D: Use Your Internal Brand Voice To Motivate Employees, Increase Trust, And Shape Your Organization’s Culture
The Writer

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The best internal communicators understand the power of language to persuade, cajole, inspire, touch, and even surprise. When your organization’s personality is in everything you write, employees are happier, more engaged, and more likely to read, understand, and act on internal communications. Ultimately, a strong and authentic brand voice can help to shape and define your culture.


Discover how to rethink your brand voice and use it to engage your staff.  This workshop will provide you with the tools you need to find your voice and use it to make sure your words are working as hard as possible, including how to:

  • Start developing a unique brand voice that engages and motivates your people
  • Use language that speaks to people’s hearts as well as their heads, and use it as the most effective way of changing culture
  • Use storytelling techniques to connect with employees and make sure your message is received, in the way you intended
  • Bring your company’s values to life in your internal communications
  • Win employees’ trust – even when you have to give them bad or life-changing news


Anelia Varela, U.S. Director
The Writer

avatar for Anelia Varela

Anelia Varela

US Director, The Writer
Anelia came to New York from London to continue The Writer’s mission in life: to change organizations through the language they use. They've been doing just that for people like Unilever, Cisco and PwC, and have been at it for 14 years. Heading up The Writer's US office, Anelia... Read More →

Monday December 7, 2015 3:30pm - 5:30pm EST
Club Cabin 4 YOTEL

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