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Strategic Employee Engagement & Internal Brand Activation
December 7 - 9, New York City
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Wednesday, December 9 • 10:10am - 10:45am
Uncovering Your Brand’s Simple Truth And Activating It With Employees
AvalonBay, Inc. & Simple Truth

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Creative branding agency Simple Truth and national real-estate developer AvalonBay Inc. created a breakthrough apartment-rental brand for Millennials. In order to do this they needed to shift their perspectives on their business and continue to give their employees new ways to live the brand. 

Learn how you too can uncover your brand’s simple truth and make it resonate with your employees, including:

  • The importance of creating a brand built to activate a core idea
  • Valuing employees as the primary shapers and drivers of the brand
  • Sharing inspired, unexpected, highly engaging tools for bringing
    the brand to life and keeping it alive within an organization

 

Steve Batterson, Associate Director of Brand Strategy

Simple Truth

Brea Malloy, Associate Director of Brand Strategy

Simple Truth

Kurt Conway, SVP Brand Strategy and Marketing

AvalonBay, Inc

 


Speakers
avatar for Steve Batterson

Steve Batterson

Associate Director of Brand Strategy, Simple Truth
Steve is an associate director of brand strategy at Simple Truth, a Chicago-based creative branding agency that helps clients find the simple truth of their brand, realize the power of it and activate it inside and out. He has spent 15 years in the industry and nearly 10 at Simple... Read More →
avatar for Kurt Conway

Kurt Conway

Senior Vice President, Brand Strategy & Marketing, AvalonBay Inc.
Kurt is AvalonBay’s senior vice president of brand strategy and marketing. AvalonBay is a multifamily real estate investment trust (REIT) in the business of developing, redeveloping, acquiring and managing high-quality apartment communities in major east and west coast U.S. markets... Read More →
avatar for Brea Malloy

Brea Malloy

Associate Director of Brand Strategy, Simple Truth
Brea is an associate director of brand strategy at Simple Truth, a Chicago-based creative branding agency that helps clients find the simple truth of their brand, realize the power of it and activate it inside and out. She helps brands envision new ways to tap into what they’re... Read More →


Wednesday December 9, 2015 10:10am - 10:45am EST
Studio YOTEL

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