Today’s employees are consumers first. Embedding messages and activating employees to drive toward a common goal requires internal marketing, not just communication. It means that employee communicators must think more like their marketing counterparts. You must profile your audience, understand their emotional and rational motivators, deliver information how they prefer to receive it and, most of all, make it relevant.
In this session, participants will see how Pitney Bowes successfully engages employees, including how to:
- Build a global digital ecosystem to reach all employees regardless of role or location
- Target communication with both a push and pull model
- Deliver corporate messages through managers with relevance and urgency
- Create a two-way dialogue between employees and leadership
Caronlina Mata-Tova, VP Employee and Internal Communication
Pitney Bowes
