Strategic Employee Engagement & Internal Brand Activation
December 7 - 9, New York City
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Tuesday, December 8 • 9:50am - 10:25am
Building A Digital Ecosystem That Engages Employees In Cultural Transformation
Pitney Bowes

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Today’s employees are consumers first.  Embedding messages and activating employees to drive toward a common goal requires internal marketing, not just communication.  It means that employee communicators must think more like their marketing counterparts. You must profile your audience, understand their emotional and rational motivators, deliver information how they prefer to receive it and, most of all, make it relevant.

In this session, participants will see how Pitney Bowes successfully engages employees, including how to:

  • Build a global digital ecosystem to reach all employees regardless of role or location
  • Target communication with both a push and pull model
  • Deliver corporate messages through managers with relevance and urgency
  • Create a two-way dialogue between employees and leadership

Caronlina Mata-Tova, VP Employee and Internal Communication
Pitney Bowes

avatar for Carolina Mata-Tovar

Carolina Mata-Tovar

VP, Employee and Internal Communication, Pitney Bowes
Carolina Mata-Tovar is the Vice President, Employee and Internal Communications at Pitney Bowes in Stamford, Conn.   Carolina has more than 20 years of experience in marketing and communications, digital and social media, brand reputation, innovation processes, field sales, and... Read More →

Tuesday December 8, 2015 9:50am - 10:25am EST
Studio YOTEL

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