Loading…
Strategic Employee Engagement & Internal Brand Activation
December 7 - 9, New York City
Back To Schedule
Wednesday, December 9 • 2:00pm - 2:35pm
Inspire Employees Across Your Organization To Advocate Your Brands’ Mission
Corby Spirit and Wine (Pernod Ricard Group)

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share

Corby’s Wine and Spirits annual Responsib’All Day campaign stops business for an entire day to encourage responsible consumption using employees around the world. Corby employees walk five kilometers while engaging with consumers, customers, and distributors. They also are asked to document their progress on social media using the hashtag #WeAreResponsibALL.

 

This session will outline how you too can inspire your employees to advocate your brand’s mission, including how to:

  • Encourage employees to be involved with your companies mission
  • Transform your employees into company advocates
  • Manage a multi market campaign that joins upper management, peers and stretches to consumers.

Amandine Robin, Director, Communictions, Public Relations & CSR
Corby Spirit & Wine (Pernod Ricard Group)
Speakers
avatar for Amandine Robin

Amandine Robin

Director, Communications, Public Relations & CSR, Corby Spirit and Wine (Pernod Ricard Group)
Born in the Champagne region in France, Amandine heads Internal Communications, Public Relations, and Corporate Social Responsibility for Corby Spirit and Wine, the Canadian affiliate of worldwide co-leader in Wine and Spirits: Pernod Ricard. The company represents brands such... Read More →

Wednesday December 9, 2015 2:00pm - 2:35pm EST
Studio YOTEL
  General Session Case Study

Attendees (0)